Professional English in Use Marketing

Free Download Professional English in Use: Marketing, Cambridge University Press, Cate Farrall, Marianne Lindsley, 2008 (PDF).

Professional English in Use Marketing

Professional English in Use Marketing contains 50 units covering a wide variety of marketing vocabulary. Topics include marketing basics, the full ‘marketing mix’, research, PR, and marketing communications. Primarily designed as a self-study reference and practice book, it can also be used for classroom work and one-to-one lessons, and is suitable for intermediate and upper intermediate students.
# Professional English in Use Marketing draws on authentic texts and real companies to present the most up-to-date and comprehensive language and terminology. It is a must for students of marketing or business, and for marketing professionals who need to use English at work.
# Presents and explains vocabulary items in context on the left-hand pages with a range of practice activities on the right-hand pages.
# Features ‘Over to you’ activities which enable learners to apply the language they have learnt to their own studies and working lives.
Includes a comprehensive, learner-friendly answer key and index.

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